Cracked Statues and Living Stories: A New Path to Organisational Culture Innovation
Francois WesselsMost culture-change efforts fail because they try to fix behaviour without touching the body and story of the organisation. This post introduces the SSS-OCI model — Safety, Story, Strategy for Organisational Culture Innovation — a deep, embodied approach that treats organisations as living bodies and evolving narratives. Instead of more posters and PowerPoints, it offers seven movements for re-sculpting culture from the inside out: sensing the collective nervous system, dropping organisational armour, surfacing the real story, re-authoring it together, and embedding it in daily practices, shadow work, and a renewed sense of purpose. If your organisation feels stuck, burnt out, or quietly disenchanted, SSS-OCI points to a different way forward: culture change as homecoming rather than cosmetic reform.
